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Shubham Saurabh

<h2>InApp Browsers: The Hidden Culprit Behind Your Falling Conversions</h2>It all started with an exciting new ad campaign on social media. After weeks of brainstorming, designing, and fine-tuning, the perfect campaign was ready to roll. The target audience was identified, the visuals were sharp, and the copy was crafted to perfection. Everything seemed set for success.But as the campaign progressed, something unexpected happened. Despite high engagement rates and a flood of clicks on the ads, conversions were strangely low. People were visiting the website, but they weren’t completing their purchases, signing up, or taking the desired actions. What was going wrong?This scenario is all too common for many marketers, and the culprit often goes unnoticed—InApp Browsers.<h2>The Journey Begins: A Click in the Social Media App</h2>When a user clicks on a social media ad, they expect to be taken seamlessly to the website. But instead of being redirected to their trusted native browser—like Chrome or Safari—they are often stuck inside the social media app’s built-in browser, known as an InApp browser.At first glance, an InApp browser doesn’t seem too different. It shows the website, allows scrolling, and looks functional. But underneath, there are significant limitations that can quietly sabotage a brand’s campaign success.<h2>The Frustration Sets In: A Broken Experience</h2>Imagine Sarah, who’s scrolling through her Instagram feed when she sees an ad for a pair of sneakers she’s been eyeing. Intrigued, she taps the ad, expecting to explore the website. But instead of opening her preferred browser, the website loads right inside Instagram’s browser.At first, everything seems fine, but as Sarah navigates the site, things start to fall apart. Pages load slower than she’s used to, features like auto-fill aren’t available, no tabs option to compare multiple product, and when she tries to check out, the payment details needs to be manually filled . Frustrated, she thought of buying the sneaker later and abandons the purchase, without knowing that she will not be able to “Buy Later” inside social media InApp Browsers.&nbsp;Unbeknownst to Sarah, the InApp browser was silently causing these issues. She was right there, a step away from the purchase but <a href="https://www.inappredirect.com/blogs/why-in-app-browsers-are-killing-your-conversions-and-how-you-can-stop-it" target="_blank" rel="noopener noreferrer">InApp Browser just killed the whole experience for Sarah and for your brand the ROAS</a>.&nbsp;<h2>Why InApp Browsers Are a Problem</h2>InApp browsers, while convenient for the social media apps, lack many essential features found in native browsers. Here’s what often goes wrong:<ul><li>Performance Issues: InApp browsers are stripped-down versions of real browsers. They don’t have the same speed optimizations, often leading to slower page loads and a less responsive experience.</li><li>Limited Functionality: Important features like password managers, auto-fill options, and even certain payment methods might not work in an InApp browser. This adds friction to the user’s journey, especially at critical stages like checkout.</li><li>Tracking Discrepancies: Because InApp browsers often handle cookies and tracking differently, crucial analytics data can be lost or misrepresented. This means brands might not be getting an accurate picture of user behavior.</li><li>Security Concerns: Users may be less inclined to trust an InApp browser with sensitive information, like credit card details, leading to higher abandonment rates during checkout. <a href="https://www.inappredirect.com/blogs/security-of-in-app-browsers-what-you-need-to-know" target="_blank" rel="noopener noreferrer">You can learn more about InApp Browsers security here</a>.</li><li>Lack of Familiarity: People are comfortable using their preferred browsers because they know how they work. When forced into an unfamiliar browsing environment, users often feel uneasy or confused, leading to higher bounce rates.</li></ul><h2>The Lightbulb Moment: Understanding the Impact</h2>Back to our story. After several weeks of puzzling over why conversions were low, the marketing team realized the issue wasn’t the ad creative, the product, or even the audience—it was the experience users were having inside the InApp browser.Once they pinpointed the problem, they had a few options to fix it.<h2>The Solution: Breaking Free from InApp Browsers</h2>The best way to combat the limitations of InApp browsers is by redirecting users to their native browsers for a smoother, more optimized experience.&nbsp;<a href="https://www.inappredirect.com/" target="_blank" rel="noopener noreferrer">InApp Redirect</a>, a solution designed to solve this very issue, helps brands seamlessly transition users from the app’s browser to a native one.Here’s how it works:<ul><li>Automatic Redirection: When a user clicks on a social media ad, InApp Redirect detects the browser and smoothly redirects them to their native browser. This ensures they experience your website the way it was meant to be seen—fast, functional, and familiar.</li><li>Improved Performance: With users browsing on native platforms like Chrome or Safari, you’ll notice an immediate improvement in page load times and overall site performance.</li><li>Better Conversions: The reduction in friction at key stages—like form fills or checkout—leads to fewer drop-offs and more completed actions. Users are more likely to trust the environment they’re familiar with and engage fully.</li></ul><h2>A Happy Ending: The Rise of Conversions</h2>After implementing InApp Redirect, the marketing team noticed a significant improvement in conversions. Website visits turned into actual purchases, newsletter sign-ups skyrocketed, and the campaign was finally delivering the results they had anticipated all along.For Sarah and users like her, the experience became seamless. She clicked on the ad, was redirected to her preferred browser, and completed her purchase with ease. User's <a href="https://www.inappredirect.com/blogs/how-to-open-links-in-default-mobile-browser-instead-of-in-app-browser" target="_blank" rel="noopener noreferrer">default mobile browsers</a> are the way forward for a better ROAS, Conversions and User Experience.<h2>Conclusion: Taking Control of the User Experience</h2>InApp browsers can silently derail even the best social media ad campaigns. They create friction, limit functionality, and ultimately reduce conversions. By taking control of the user experience and ensuring users are redirected to native browsers, brands can protect their campaigns from the hidden pitfalls of InApp browsers.So, the next time you wonder why your social media ad performance isn’t living up to expectations, take a closer look at how your users are browsing—and consider whether InApp browsers might be the silent culprit behind your falling conversions.<a href="https://www.inappredirect.com/blogs/boost-social-ads-roas-with-native-browser-redirects" target="_blank" rel="noopener noreferrer">Increase your social media ads conversions with InApp Redirect</a>, which helps you redirect users from InApp Browsers to Native Browsers.<a href="https://www.inappredirect.com/blogs/what-is-the-difference-between-in-app-browser-and-default-browser" target="_blank" rel="noopener noreferrer">You can learn more about the difference between InApp Browsers and Native Browsers here</a>.By redirecting users to their <a href="https://www.inappredirect.com/blogs/opening-ur-ls-in-external-browsers-a-quick-guide" target="_blank" rel="noopener noreferrer">native external browsers</a>, brands can offer a faster, more reliable browsing environment, reducing friction and boosting conversions. It's crucial to ensure that your website performs well across external browsers to maximize engagement and success.<h3>&nbsp;</h3>

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InApp browsers can negatively impact your social media ads because they open your website within the app’s built-in browser, lacking key features available in native browsers like Chrome or Safari. This limitation can lead to a poor user experience and potential conversion loss.

InApp Browsers - A Secret Social Media Ads Conversion Killer?

<h2>Overview</h2>In the digital age, fostering a web performance culture is beneficial and essential for businesses. A high-performing website can significantly improve user experience, engagement, and business outcomes. This article provides a comprehensive guide on how to build a high-performance website culture in your organization.<h2>The Importance of a Web Performance Culture</h2>Web performance culture refers to an organizational mindset prioritizing website speed, visual stability and efficiency. It involves creating a feedback loop that encourages people to care about performance, shows them how to contribute, and provides positive reinforcement when results are achieved.A strong web performance culture can improve bounce rates, increase conversions, and enhance user satisfaction. It can also positively impact revenue, time spent on the site, page views, search traffic, and user retention.<h2>The Need for a Web Performance Culture</h2>In today's fast-paced digital world, users expect websites to load quickly and efficiently. A delay of even a few seconds can lead to user frustration, decreased engagement, and lost business opportunities. Therefore, fostering a web performance culture is not just a nice-to-have but a business imperative.Moreover, web performance is critical in search engine optimization (SEO). Search engines like Google consider website speed a ranking factor signal, meaning faster websites are more likely to rank higher in search results. Thus, a strong web performance culture can enhance your website's visibility and attract organic traffic.<h2>Creating a Dedicated Web Performance Team</h2>A dedicated web performance team is crucial in establishing and maintaining a performance culture. This team should ideally have the support of someone higher up in the organization, such as a manager with budgetary responsibility.&nbsp;The team should consist of like-minded individuals passionate about web performance. It could include front-end developers, back-end developers, data analysts, marketers, SEO professionals and managers. Each development team could also have a performance ambassador who is also a performance team member.<figure class="image image-style-align-center"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1688974895/Setup_website_perfromance_team_1c0bfa195d.png" alt="Website Performance Culture Team Architetcure"><figcaption>Auditzy</figcaption></figure><h2>The Role of a Web Performance Team</h2>The primary role of a web performance team is to identify and prioritize opportunities for performance improvement. They analyze the website's current performance, identify bottlenecks, and devise strategies to address them. They also monitor the website's performance over time and ensure that performance standards are consistently met.Moreover, the web performance team also plays a crucial role in promoting a performance culture within the organization. They educate other team members about the importance of web performance, provide them with the tools and knowledge to contribute to performance improvement and incentivize them to prioritize performance in their work.<h2>Setting Up a Performance Plan</h2>A performance plan outlines the team's goals and strategies. It should define performance metrics, monitoring infrastructure, and accountability for performance issues. The program should also detail the tools and how to educate and incentivize people in the organization.The performance plan should be aligned with the organization's overall business goals. For instance, if the business aims to increase online sales, the performance plan could include strategies to improve the load time and user experience of the product pages and checkout process.<figure class="image image-style-align-center"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1688974935/Website_Optimisation_Strategy_c61c3ac6ba.png" alt="Website Performance Optimisation Strategy"><figcaption>Auditzy</figcaption></figure><h2>Mapping Performance Metrics to Business Outcomes</h2>Understanding the correlation between web performance and business outcomes is crucial. For instance, the time it takes for a product page to become interactive can be compared to the number of product purchases. This mapping helps estimate the impact of any optimizations and provides compelling arguments to promote performance within the organization.Different stakeholders within the organization may care about other metrics. For instance,&nbsp;an executive might be interested in the impact of performance on conversions and revenue, while a marketer might care about the effect on user engagement and traffic. Therefore, it's essential to&nbsp;communicate the value of web performance in terms that resonate with each stakeholder.<h2>Accountability, Education, and Empowerment</h2>Everyone who interacts with your website, from developers to content managers, should be accountable for the website's performance. Performance budgets can be a reliable way to monitor a page and ensure performance standards are met.Performance budgets set a limit on specific performance metrics, such as the load time or the size of resources, and alert the team when these limits are exceeded. They help keep performance in check and prevent performance regressions.Education is also a crucial part of fostering a performance culture. All team members should understand the importance of web performance and how their work impacts it. They should have the knowledge and tools to identify and address performance issues in their work.Empowerment is about giving team members the ownership and autonomy to make decisions that improve performance. When team members feel empowered, they are more likely to take the initiative and contribute to performance improvement.<h2>Celebrating Success</h2>Celebrating wins is an essential part of building a performance team. Every time you improve performance, it positively impacts user engagement or revenue; it should be observed and shared within the organization.Celebrations not only recognize the hard work of the team but also reinforce the importance of web performance. They motivate the team to continue their performance efforts and inspire others to contribute.<h2>How to Monitor Website Performance?</h2><a href="https://auditzy.com" target="_blank" rel="noopener noreferrer">Auditzy</a> is a valuable tool for <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">website performance monitoring</a> &nbsp;teams. It <a href="https://auditzy.com/features/website-performance-scheduling-tool" target="_blank" rel="noopener noreferrer">automates the performance monitoring process</a>, freeing the team's time to focus on optimization efforts. With Auditzy, the <a href="https://auditzy.com/features/teams" target="_blank" rel="noopener noreferrer">team</a> &nbsp;can easily monitor the website's performance across a wide range of Visitor First Personas (VFP), identify performance issues, and track the impact of their optimization efforts.Auditzy's comprehensive performance monitoring can also help the team communicate the importance of web performance to other organizational stakeholders. By <a href="https://auditzy.com/features/white-label-report" target="_blank" rel="noopener noreferrer">showing how performance impacts the user experience for different personas</a>, they can make a compelling case for the value of web performance.Auditzy allows you to monitor your website's performance across more than 5000+ website <a href="https://auditzy.com/blog/why-does-website-performance-score-keep-on-changing" target="_blank" rel="noopener noreferrer">Visitor First Personas (VFP)</a>, providing a comprehensive view of your website's performance across different user scenarios. This can help you identify performance bottlenecks and optimize your website for all your users, not just a few.<h2>Conclusion</h2>Building a dedicated web performance team and fostering a performance culture can significantly improve your website's performance and positively impact your business outcomes. It requires commitment, education, and continuous optimization, but the benefits are worth the effort. By prioritising web performance, businesses can provide a better user experience, improve their SEO, and drive business growth.<a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">Get started with Auditzy today to monitor your website speed and performance in real-time!</a>

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Discover how to foster a web performance culture in your organization. Learn the importance of a dedicated performance team, the role of performance metrics, and the impact of web performance on business outcomes.

Building a High-Performance Website Culture: A Comprehensive Guide

<h2>Overview</h2>In today's digital age, a website's performance isn't just about aesthetics or content; it's also about speed, responsiveness, and user experience. With the ever-increasing number of websites, the need for <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">monitoring</a>&nbsp; and <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">optimizing site performance</a> &nbsp;has skyrocketed. Google's Core Web Vitals have emerged as key indicators of a website's health, and Bulk Core Web Vitals Test by Auditzy is the newest tool in the kit of every webmaster, developer, and SEO expert.<h2>What are Core Web Vitals?</h2>Before diving deep into the Core Web Vitals Test in Bulk, it’s essential to understand the CWV metrics. Google's Core Web Vitals (CWVs) encompass three specific user interaction and page speed metrics:<ul><li>Largest Contentful Paint (LCP):&nbsp;Measures the time taken for the main content of a page to load.</li><li>First Input Delay (FID):&nbsp;Quantifies a page's time to become interactive.</li><li><a href="https://auditzy.com/blog/how-to-optimize-cumulative-layout-shift-cls-for-improved-user-experience-and-higher-search-rankings" target="_blank" rel="noopener noreferrer">Cumulative Layout Shift (CLS)</a>:&nbsp;Assesses the unexpected layout shifts on a page.</li></ul>These metrics offer insights into the user experience, directly influencing SEO rankings by Providing Signals to SEO algorithms.<h2>How to check Core Web Vitals Online?</h2>Checking Core Web Vitals online is essential for anyone who wants to ensure their website provides an optimal user experience and ranks well on search engines. Google's Core Web Vitals focus on three key areas: Loading (LCP), Interactivity (FID), and Visual Stability (CLS).&nbsp;<blockquote><a href="https://auditzy.com/features/core-web-vital-checker" target="_blank" rel="noopener noreferrer">You can check your website, Core Web Vitals, for Free here</a></blockquote><h2>How is Auditzy better than PageSpeed Insights?</h2>Auditzy and PageSpeed Insights are tools used to understand website performance and speed metrics. Both Tools provide 2 information:<ul><li>Lab Data based Website Performance Reports&nbsp;</li><li>Core Web Vitals Website Performance Reports</li></ul>For Lab Data Performance Reports, Auditzy offers a spectrum of:<ul><li>40+ Devices&nbsp;</li><li>10+ Network Speed</li><li>13+ Global Test Location, while&nbsp;</li></ul>Page Speed Insights Lab Data only tests any URL for:<ul><li>One Device&nbsp;</li><li>One Network</li><li>One Test Location (Which they don't disclose) leaves the user wondering about the <a href="https://auditzy.com/blog/why-does-website-performance-score-keep-on-changing" target="_blank" rel="noopener noreferrer">Visitor First Persona</a>.</li></ul>For Core Web Vitals Data,&nbsp;Auditzy, and Page Speed Insights, use CrUX (Chrome User Experience Report), a public data set of the experience by logged-in and opt-in Chrome users.CrUX is the only source for Core Web Vitals for anyone globally, whether it's Auditzy, PSI, or any other software.&nbsp;&nbsp;<h2>How is Auditzy Core Web Vital Test different from PageSpeed Insights?</h2>Auditzy uses CrUX API and provides 2 unique features which are currently not available in PSI, and these are:<ul><li>Core Web Vitals History of any URL for up to 6 months&nbsp;</li><li>Bulk Core Web Vitals Test on Multiple URLs&nbsp;</li></ul><h2>How to check Core Web Vitals History?&nbsp;</h2>Auditzy offers historical (upto- 6 months) Core Web Vitals data for any URL, using the CrUX API. This feature is currently not available in PageSpeed Insights and with this features you can understand the trend of any website URL performance graph of last 6 months. You can look into your own website or you can also look into your competitor websites for benchmarking or competitive analysis.&nbsp;<a href="https://auditzy.com/blog/check-website-core-web-vitals-history" target="_blank" rel="noopener noreferrer">You can learn more about How to Test Core Web Vitals Here.</a><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1693039170/Screenshot_2023_08_26_at_2_09_22_PM_857b7afc25.png" alt="Core-Web-Vitals-History-Checker"><figcaption>Hotstar Website Core Web Vitals &nbsp;6 months History&nbsp;</figcaption></figure>You can also perform below actions:<ul><li>Download Core Web Vitals History Report to share it across stakeholders</li><li>White Label Reports via putting your own Logo</li><li>Compare Core Web Vitals across your own website URLs as well as your competitors</li></ul><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1693039531/Screenshot_2023_08_26_at_2_15_02_PM_2bf010db39.png" alt="Core-Web-Vitals-Comparison-Image"><figcaption>Auditzy Dashboard: CWV Comparison of 2 website (Cars24 and CarDekho)</figcaption></figure><h3>The Magic of Bulk Core Web Vitals Test:</h3>Auditzy has introduced a transformative feature – the Bulk Core Web Vitals Test. This tool allows for analyzing up to 5,000 URLs in a single go. Here’s why this is transformative:<figure class="media"><oembed url="https://www.youtube.com/watch?v=czAFxdmk0Og"></oembed></figure><ol><li>Mass Analysis:&nbsp;With the proliferation of content, many brands manage vast website portfolios. Manually checking each URL is time-consuming and impractical. Bulk testing is a timely solution.</li><li>Competitive Benchmarking:&nbsp;Beyond just assessing your site, it’s crucial to understand where you stand in the competitive landscape. This tool also empowers brands to analyze competitor domains, providing a comprehensive market view.</li><li>Continuous Core Web Vitals Monitoring:&nbsp;With Auditzy, you can Monitor your website's Core Web Vitals at a weekly and monthly frequency and can save time.</li><li>Streamlined Reporting:&nbsp;Data is only as good as the insights derived. The bulk test ensures clear, concise, and actionable reports, guiding data-driven strategies.</li></ol><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1693039688/Bulk_CWV_Test_Auditzy_Dashboard_f100e81fa5.jpg" alt="Bulk-Core-Web-Vitals-Test-Auditzy-Dashboard"><figcaption>Auditzy Dashboard: Bulk Core Web Vitals Test</figcaption></figure><blockquote><a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">With Auditzy, check Core Web Vitals in Bulk for up to 5000 URLs at once.&nbsp;</a></blockquote><h3>SEO and Core Web Vitals: An Inseparable Duo</h3>Search engines, especially Google, prioritise user experience. Sites that load swiftly and offer smooth interactions are more likely to rank higher. Thus, Core Web Vitals have become indispensable in the SEO toolkit:<ol><li>Ranking Factor:&nbsp;Google has incorporated these vitals as an official ranking factor. This means that websites performing well in these metrics are better positioned in the search results.</li><li>User Retention:&nbsp;A site that’s quick and interactive reduces bounce rates. Visitors are likelier to engage with content, explore more pages, and even convert into customers.</li><li>Building Trust:&nbsp;Slow or glitchy sites can erode user trust. Conversely, a seamless experience fosters credibility and can enhance brand loyalty.</li></ol><h3>Conclusion:</h3>The Bulk Core Web Vitals Test by Auditzy is not just another tool; it reflects the growing importance of user experience in the digital ecosystem. As businesses, developers, and marketers, it's our responsibility to stay ahead in the website performance and speed game.Brands aiming for digital supremacy should embrace Auditzy, investing time and resources to harness their power entirely. After all, in the digital age, performance is not just a metric; it’s a brand statement.<a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">Get started with Auditzy today</a>

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Optimize your website user experience and maintain your SERP ranking by ensuring your Core Web Vitals meet the required standards with Auditzy Core Web Vitals checker. Explore the groundbreaking potential of the Bulk Core Web Vitals Test. Boost SEO, elevate user engagement, and lead the digital competition using Auditzy's innovative feature.

Bulk Core Web Vitals Test: The Future of SEO & Web Performance

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Start Auditing

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Site auditing evaluates your website for different search engine metrics, including the advanced Core Web Vitals. Besides being the cornerstone for a brilliant user experience, blazing-fast sites also rank higher than your slow counterparts in SERPs (search engine results pages) as search engines penalize slow-loading sites. &nbsp;

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An audit scans your website to reveal current health in terms of Performance, Accessibility, Security, SEO and PWA

Audit provides health metrics that define your website’s overall performance. Increasing metric scores improves the website health leading to better performance

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The generated audit report lists out a series of steps and recommendations that can improve the website health

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A better-performing website leads to better engagement and lower drop rates. This facilitates an increased conversion and better business

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Compare one or more competitors’ audit reports, based on domain industry, to check and improve your performance

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Schedule an audit ahead of time to ensure constant monitoring. Schedule audits on an hourly, weekly, or monthly basis for easy tracking

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Auditzy offers users a wider range of choices across multiple networks (2G Edge/3G/4G/5G/Wi-Fi/Fiber/Cable etc),  devices (desktop, Macbook Air, high-end laptop etc), and locations

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Download and customize White Label Reports reports right from the dashboard in the form of a PDF file

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HTTP archive logs are vital for your website’s health. The format tracks information between a web browser and the website to detect performance issues like slow loading times, bottlenecks, and page rendering issues

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Get real user report sourced from field data as CrUX report. Compare and analyse your performance based on CrUX reports. 

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Dive deep into the health metrics and understand what each of them signifies

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Deep dive into the health metrics and understand what each of them signifies

Performance analyses how quickly a website is properly loaded on the browser. Loading speeds are calculated by measuring the following delays, FCP, LCP, TBT, TTI & CLS. These delays are measured in both controlled and real-time environments and scored accordingly. The culmination of these scores gives the final performance score. 

Auditzy, not only helps you monitor the time metrics and scores but also provides insights in terms of Opportunities and Diagnostics to improve them

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SEO analyses if your website is optimized for various search engines to understand it. Optimizing SEO results in better search rankings and leads to better visibility. 

Auditzy not only monitors the SEO scores for your website but also provides insights in terms of Opportunities and Diagnostics to improve them

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Accessibility analyses if your website is optimized for different users to access your content and navigate your website. Optimizing Accessibility encourages different users to easily access your website thereby facilitating reach.

Auditzy not only monitors the Accessibility scores for your website but also provides insights in terms of Opportunities and Diagnostics to improve them

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Accessibility

Best Practices analyses the overall coding practices followed in developing your website. Optimizing Best practices checks for general practices and makes your website fast, secure, and ensure better UX 

Auditzy not only monitors the Best Practices scores for your website but also provides insights in terms of Opportunities and Diagnostics to improve them

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PWA analyses if your website is optimized to work properly on mobile devices A PWA-enabled website provides more options for end-users since they now have the ability to interact with the website as an app without the need to download it from app stores. In this mobile-first industry, a PWA-enabled website boosts business growth 

Auditzy not only monitors the PWA scores for your website but also provides insights in terms of Opportunities and Diagnostics to improve them

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Now you don’t need to scratch your head around to understand your website’s performance

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You can use the data to analyse further as per your needs

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This website technical audit tool gives you quick results for better performance. It ensures accuracy. It would help you understand and assess the factors leading to a slow website.

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Real-time Website Performance Monitoring

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Auditzy website speed and performance audit gives you an in-depth view of the site’s performance. Get a detailed website audit report to monitor performance.

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