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Shubham Saurabh

Website optimisation is a critical aspect of website development and management, aimed at improving a <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">website's speed</a>, functionality, and user experience. In this blog post, we'll explore the two types of website optimisation: technical optimization and content optimisation. We will also provide tips for incorporating these optimisation techniques into your website development and management.<h2>Technical Optimization</h2>Technical optimisation refers to improving a website's technical aspects, such as speed, functionality, and security. This optimisation includes optimising images, minifying code, and utilizing a content delivery network (CDN). Auditzy is a <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">website performance monitoring&nbsp;</a> and optimisation tool that can help with these tasks and provide valuable insights into website performance.<h2>Content Optimization</h2>Content optimisation refers to optimising a website's content, such as text, images, and videos, to improve user experience and <a href="https://auditzy.com/use-case/seo" target="_blank" rel="noopener noreferrer">search engine rankings</a>. This optimisation includes tasks such as keyword research, creating compelling titles and meta descriptions, and ensuring that the content is accessible to users with disabilities.<h3> Conclusion</h3>Incorporating technical optimisation and content optimisation techniques into your website development and management process can help ensure your website remains fast, responsive, and competitive in today's digital landscape. By utilising Auditzy as a website performance monitoring and optimisation tool, you can gain valuable insights into website performance and make data-driven decisions to improve website speed and functionality.

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Website optimisation is a critical aspect of website development and management, aimed at improving a website's speed, functionality, and user experience.

Understanding the Two Types of Website Optimization: Technical and Content

<h2 style="margin-left:0px;">What is website performance?</h2>Website performance or web performance is one of the most crucial factors for website visitors' user experience. We have constantly been witnessing slow loading times, high bounce rates, and, worst of all, we miss information on the websites because it was not accessible. Correct?We have also seen many <a href="https://wpostats.com/" target="_blank" rel="noopener noreferrer">Case Studies</a> around <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">website performance</a> improvement that talk about how the business increased engagement with visitors resulting in higher conversion rates and, thus, revenue. But website performance measurement is very elusive because web performance metrics are complex to define and challenging as well to measure the metrics of web performance. So how do we measure website performance (Web perf) in this scenario where determining the web per metrics is not a cakewalk?<h2 style="margin-left:0px;">Challenges in defining website performance metrics?</h2>In my more than half a decade of web development experience, I have worked on multiple performance metrics; one very close to me is the Visitor First Persona (VFP), which defines what kind of Visitor (s) will visit your website and what can be their thought process while surfing the website. This persona has 3 components that define the engagement:<ol><li>Visitor Emotional Intelligence while surfing any website</li><li>Visitor Needs</li><li>Visitor Device, Network and Location</li></ol>When we plan to develop any website, we first all focus on 2nd parameter, Visitor's Need for the website, which is what we know precisely because it's our business. We are building it because we understand user needs.Our second step is to define a <a href="https://auditzy.com/features/website-technology-checker" target="_blank" rel="noopener noreferrer">technology</a> and UX (User Experience) journey for the website visitors, and the business must have a smooth UX. For this, you hire a UI/UX designer, and they will make sure the UX is there and everything looks top-notch during design.Now comes the hard part, implementation of the Need and UX. I have seen more than 90% of companies failing here because technology can have 'n' several unforeseen challenges that can hamper visitor UX on the website.<h2 style="margin-left:0px;">How do I define website performance according to VFP?</h2>When developing a consumer-facing website, you must ensure you have ICP (Ideal Customer Profile) mapped with VFP (Visitor First Persona).Below is the image that will help you understand how website performance will vary for different VFP; in this example, I have considered 4 visitor personas as they fit my ICP and assigned them a Device, Network, and Location (Location here is the server location where the website is being hosted, and not the user location because user location inside a demographic reason only has minimal variance).<figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990058/Personas_3fd7a455a1.jpg"><figcaption>Multiple Visitor Personas for the same Website</figcaption></figure>So a website's performance can vary if any of the below metrics will alter:<ul><li>Device</li><li>Network</li><li>Location</li></ul>As a business owner, you can develop your website for all the persona in a single go, and you also want to consider their persona not to provide a Bad UX to the visitors. It's scary. Would you happen to know how we can solve this?You got it; we need to define a range of user personas; for example, initially, we roll out for Slow 4G, iPhone/One Plus/High-end Laptop/High-end Mobiles, and you can keep on optimising posts going live as well.<h2 style="margin-left:0px;">Where can I find the spectrum of user persona for website performance?</h2>When we were helping our clients develop websites, they all were struggling with the same problem; some were from e-commerce, some were from SaaS (Location Plays an Important Role if you are a Global SaaS Company), and some were from Proptech.At Auditzy, we have defined 5000+ VFP per your business needs across 40+ Devices, 10+ Networks and 12+ Global Locations so that you can focus on your ICP + VFP, and we will take care of your performance monitoring.<figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990341/VPF_1_3698ff39e8.png"><figcaption>Auditzy: Select Device from Spectrum of Desktop Devices for your VPF&nbsp;</figcaption></figure><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990375/VPF_2_4e55e9c3c5.png"><figcaption>Auditzy: Select Device from Spectrum of Mobile Devices for your VPF&nbsp;</figcaption></figure><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990409/VPF_3_b4160e8895.png"><figcaption>Auditzy: Select Network from Spectrum of Networks for your VPF&nbsp;</figcaption></figure><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990479/VPF_4_67cf9cd661.png"><figcaption>Auditzy: Select Location from Spectrum of Locations for your VPF&nbsp;</figcaption></figure><h2 style="margin-left:0px;">Can I use this VFP during the development of the website?</h2>We have defined Auditzy to assist you during the development and post-development journey of the website. You can add unlimited URLs to keep track of performance monitoring in both the development and post-development journey.There are currently 2 ways to monitor performance in the development mode:<ol><li>Create a Portfolio with your development URL of the deployed website and monitor the performance</li><li>Integrate Auditzy with &nbsp;Github + Vercel/Netlify in <a href="https://auditzy.com/features/integration" target="_blank" rel="noopener noreferrer">CI/CD pipeline</a> and define VFP you want to be audited.</li></ol><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1679990607/github_vercel_ci_cd_dc4ca05dc2.png"><figcaption>Auditzy in CI/CD</figcaption></figure><h3 style="margin-left:0px;">Conclusion</h3>Website performance is critical for any web-first business, and the first impression should be top-notch for your website visitors.There's a way to automatically measure some aspects of performance via defining VFP! We know the browser is in charge of loading a page and goes through a checklist of steps each time. Depending on the browser's step, we can tell how far along the site is in the page load process.If you are a developer, Marketing professional, or Decision Maker, feel free to check out Auditzy. <a href="https://app.auditzy.com/" target="_blank" rel="noopener noreferrer">We are providing a 14-day free trial.</a>To start the Free trial, we do not require any CC (Credit Card) information, and no script needs to be added to your source code. We only need URLs, and you can see the magic!<a href="https://app.auditzy.com/" target="_blank" rel="noopener noreferrer">Click Here to Start your Free Trial</a>If you have liked this blog, feel free to share it across your network, so more people understand VFP, and they can minimise the issues during the website development rather than going live and losing customers.Thank you for all your love, support and appreciation :)

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Website performance or web performance is one of the most crucial factors for website visitors' user experience. We have constantly been witnessing slow loading times, high bounce rates, and, worst of all, we miss information on the websites because it was not accessible. Correct?

Why does website performance score keep on changing?

<h2 style="margin-left:0px;">What is Rel mCvR?</h2>Relative Mobile Conversion Rate&nbsp;(Rel mCvR)&nbsp;calculates the relative difference in Mobile and Desktop conversion rates for web-first businesses.Study shows that for digital commerce businesses, around 70% of the total traffic comes from Mobile devices. With this number, it's crucial to understand the Mobile Site conversion rate compared to the desktop site of the same business.The higher the conversion rate for mobile sites, the higher the revenue. As more and more of your customers use mobile devices, you must ensure your mobile conversion rate keeps up and maintains your revenue.<h2 style="margin-left:0px;">Rel mCvR Calculation</h2>You can <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">monitor your mobile website performance</a> by reviewing your Relative Mobile Conversion Rate (Rel mCvR), calculated by dividing the mobile conversion rate by the desktop conversion rate.<figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1680002582/Rel_mcvr_1091b63c6c.png"><figcaption>Rel mCvR</figcaption></figure>There are many prospects for <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">tracking speed metrics</a>, but linking them to business metrics can be tricky. The same campaigns and seasonalities reach both mobile and desktop. Hence, the Relative move metric ribbons away from the influence of these external parameters and only show whether the mobile site is improving. Two main parameters influence mobile and desktop conversion rates.&nbsp;<ol><li>Traffic influencers can be things like channel mix, marketing campaigns, or seasonality.</li><li>Website performance, for example, User Experience (UX) and site speed.</li></ol>These can cause your mobile or desktop conversion rate to go up or down.<blockquote>The benefit of using Rel mCvR to evaluate your mobile performance is that traffic influencers tend not to impact the metric. Why? Because the same campaigns and seasonalities will reach mobile and desktop versions of your website, a good marketing campaign will increase the mobile and desktop conversion rate but leave Rel mCvR stable. Evaluating the metric over time will show us if we have improved our mobile website.</blockquote><h2 style="margin-left:0px;">Things to keep in mind when evaluating Rel mCvR:&nbsp;</h2><ul><li>Continuously keep an eye on your desktop conversion rate. If Rel mCvR has an uncommon peak, check if it's due to the desktop site having a technical problem that decreased the desktop conversion rate.</li><li>Track your Rel mCvR on a regular frequency (weekly recommended). Because the metric is completely based on your entire <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">website's performance</a>, pushing for improvement will take time. Daily data inspection can be too volatile; look for the large movements over time instead.</li><li>Be mindful that companies with physical stores may never reach 100 per cent in Rel mCvR, as mobile is often used for research purposes before or while visiting a store. Around 70% is a good target to start.</li></ul><figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1680002775/mc_Vr_3f76ea7b6f.png"><figcaption>Source: Google</figcaption></figure><h3 style="margin-left:0px;">How to improve your mobile site and Rel mCvR</h3>Improving your mobile site speed and performance can increase your conversion rate by 50%. With Auditzy, you can check for website performance across 40+ Devices, 10+ Networks and 12+ Locations.Different Viewport can impact performance and UX differently, and it gets more complicated when combined with various networks like 4G, Fast 3G, 5G, Wi-fi etc.<blockquote>We at Auditzy™, make sure that any business can get these relevant details for their business, and can optimise their mobile site with ease and continual <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">monitoring</a> with our <a href="https://auditzy.com/features/website-performance-scheduling-tool" target="_blank" rel="noopener noreferrer">Scheduling</a> feature</blockquote><a href="https://app.auditzy.com/" target="_blank" rel="noopener noreferrer">You can check mobile site speed performance for free by clicking here</a>.<figure class="image"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1680002869/servers_faa332df52.png"><figcaption>Auditzy Servers</figcaption></figure><blockquote>Auditzy is now backed by Microsoft for Startup Program and also got added as a web perf tool in Google Lighthouse official Github Repo</blockquote>Thank you for reading this article, and share it if you found it useful.

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Relative Mobile Conversion Rate (Rel mCvR) calculates the relative difference in Mobile and Desktop conversion rates for web-first businesses.

Relative mCvR - A metric for optimising Mobile Sites conversion rate

Website performance optimisation is a crucial aspect of website development and management. A fast and responsive website can provide a better user experience, increase conversions, and improve search engine rankings. This blog post will explore the three essential features of effective performance optimisation and provide tips for maximising website speed.<ol><li>Image Optimization: Images are often the largest files on a website and can significantly slow down the website's loading times. Optimizing images by compressing them and reducing their file size can help to improve website speed. Several tools are available for optimizing images, including lossless compression tools, which reduce file size without affecting image quality, and lossy compression tools, which can reduce file size further but may affect image quality.</li><li>Minifying Code: Minifying code refers to removing unnecessary characters and white space from the code, reducing the size of the code and increasing the website's speed. By minifying code, websites can load faster, providing a better user experience and improving search engine rankings. Several tools are available for minifying code, including online minifiers and standalone software.</li><li>Utilizing a Content Delivery Network (CDN): A CDN is a server network that delivers content to users based on their geographic location. A CDN can significantly improve website speed by reducing the distance data must travel between the server and the user. CDNs can also reduce server load, improving website stability and reliability. There are several CDN providers available, including cloud-based and self-hosted options.</li></ol><h3>Conclusion</h3><a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">Website performance</a> &nbsp;optimization is an essential aspect of website development and management. By optimizing images, minifying code, and utilizing a CDN, websites can provide a better user experience, increase conversions, and improve <a href="https://auditzy.com/use-case/seo" target="_blank" rel="noopener noreferrer">search engine rankings</a>. Auditzy is a website performance optimization tool that can help with these tasks and provide valuable insights into website performance. By incorporating these three essential features into your website development and management process, you can ensure that your website remains fast, responsive, and competitive in today's fast-paced digital landscape.

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Discover the three critical features for optimising website performance and driving better results.

Insights

Understanding the Two Types of Website Optimization: Technical and Content