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Shubham Saurabh

Website optimisation is a critical aspect of website development and management, aimed at improving a <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">website's speed</a>, functionality, and user experience. In this blog post, we'll explore the two types of website optimisation: technical optimization and content optimisation. We will also provide tips for incorporating these optimisation techniques into your website development and management.<h2>Technical Optimization</h2>Technical optimisation refers to improving a website's technical aspects, such as speed, functionality, and security. This optimisation includes optimising images, minifying code, and utilizing a content delivery network (CDN). Auditzy is a <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">website performance monitoring&nbsp;</a> and optimisation tool that can help with these tasks and provide valuable insights into website performance.<h2>Content Optimization</h2>Content optimisation refers to optimising a website's content, such as text, images, and videos, to improve user experience and <a href="https://auditzy.com/use-case/seo" target="_blank" rel="noopener noreferrer">search engine rankings</a>. This optimisation includes tasks such as keyword research, creating compelling titles and meta descriptions, and ensuring that the content is accessible to users with disabilities.<h3> Conclusion</h3>Incorporating technical optimisation and content optimisation techniques into your website development and management process can help ensure your website remains fast, responsive, and competitive in today's digital landscape. By utilising Auditzy as a website performance monitoring and optimisation tool, you can gain valuable insights into website performance and make data-driven decisions to improve website speed and functionality.<a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">Get started with Auditzy today!</a>

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Website optimisation is a critical aspect of website development and management, aimed at improving a website's speed, functionality, and user experience.

Understanding the Two Types of Website Optimisation: Technical and Content

<h2>InApp Browsers: The Hidden Culprit Behind Your Falling Conversions</h2>It all started with an exciting new ad campaign on social media. After weeks of brainstorming, designing, and fine-tuning, the perfect campaign was ready to roll. The target audience was identified, the visuals were sharp, and the copy was crafted to perfection. Everything seemed set for success.But as the campaign progressed, something unexpected happened. Despite high engagement rates and a flood of clicks on the ads, conversions were strangely low. People were visiting the website, but they weren’t completing their purchases, signing up, or taking the desired actions. What was going wrong?This scenario is all too common for many marketers, and the culprit often goes unnoticed—InApp Browsers.<h2>The Journey Begins: A Click in the Social Media App</h2>When a user clicks on a social media ad, they expect to be taken seamlessly to the website. But instead of being redirected to their trusted native browser—like Chrome or Safari—they are often stuck inside the social media app’s built-in browser, known as an InApp browser.At first glance, an InApp browser doesn’t seem too different. It shows the website, allows scrolling, and looks functional. But underneath, there are significant limitations that can quietly sabotage a brand’s campaign success.<h2>The Frustration Sets In: A Broken Experience</h2>Imagine Sarah, who’s scrolling through her Instagram feed when she sees an ad for a pair of sneakers she’s been eyeing. Intrigued, she taps the ad, expecting to explore the website. But instead of opening her preferred browser, the website loads right inside Instagram’s browser.At first, everything seems fine, but as Sarah navigates the site, things start to fall apart. Pages load slower than she’s used to, features like auto-fill aren’t available, no tabs option to compare multiple product, and when she tries to check out, the payment details needs to be manually filled . Frustrated, she thought of buying the sneaker later and abandons the purchase, without knowing that she will not be able to “Buy Later” inside social media InApp Browsers.&nbsp;Unbeknownst to Sarah, the InApp browser was silently causing these issues. She was right there, a step away from the purchase but <a href="https://www.inappredirect.com/blogs/why-in-app-browsers-are-killing-your-conversions-and-how-you-can-stop-it" target="_blank" rel="noopener noreferrer">InApp Browser just killed the whole experience for Sarah and for your brand the ROAS</a>.&nbsp;<h2>Why InApp Browsers Are a Problem</h2>InApp browsers, while convenient for the social media apps, lack many essential features found in native browsers. Here’s what often goes wrong:<ul><li>Performance Issues: InApp browsers are stripped-down versions of real browsers. They don’t have the same speed optimizations, often leading to slower page loads and a less responsive experience.</li><li>Limited Functionality: Important features like password managers, auto-fill options, and even certain payment methods might not work in an InApp browser. This adds friction to the user’s journey, especially at critical stages like checkout.</li><li>Tracking Discrepancies: Because InApp browsers often handle cookies and tracking differently, crucial analytics data can be lost or misrepresented. This means brands might not be getting an accurate picture of user behavior.</li><li>Security Concerns: Users may be less inclined to trust an InApp browser with sensitive information, like credit card details, leading to higher abandonment rates during checkout. <a href="https://www.inappredirect.com/blogs/security-of-in-app-browsers-what-you-need-to-know" target="_blank" rel="noopener noreferrer">You can learn more about InApp Browsers security here</a>.</li><li>Lack of Familiarity: People are comfortable using their preferred browsers because they know how they work. When forced into an unfamiliar browsing environment, users often feel uneasy or confused, leading to higher bounce rates.</li></ul><h2>The Lightbulb Moment: Understanding the Impact</h2>Back to our story. After several weeks of puzzling over why conversions were low, the marketing team realized the issue wasn’t the ad creative, the product, or even the audience—it was the experience users were having inside the InApp browser.Once they pinpointed the problem, they had a few options to fix it.<h2>The Solution: Breaking Free from InApp Browsers</h2>The best way to combat the limitations of InApp browsers is by redirecting users to their native browsers for a smoother, more optimized experience.&nbsp;<a href="https://www.inappredirect.com/" target="_blank" rel="noopener noreferrer">InApp Redirect</a>, a solution designed to solve this very issue, helps brands seamlessly transition users from the app’s browser to a native one.Here’s how it works:<ul><li>Automatic Redirection: When a user clicks on a social media ad, InApp Redirect detects the browser and smoothly redirects them to their native browser. This ensures they experience your website the way it was meant to be seen—fast, functional, and familiar.</li><li>Improved Performance: With users browsing on native platforms like Chrome or Safari, you’ll notice an immediate improvement in page load times and overall site performance.</li><li>Better Conversions: The reduction in friction at key stages—like form fills or checkout—leads to fewer drop-offs and more completed actions. Users are more likely to trust the environment they’re familiar with and engage fully.</li></ul><h2>A Happy Ending: The Rise of Conversions</h2>After implementing InApp Redirect, the marketing team noticed a significant improvement in conversions. Website visits turned into actual purchases, newsletter sign-ups skyrocketed, and the campaign was finally delivering the results they had anticipated all along.For Sarah and users like her, the experience became seamless. She clicked on the ad, was redirected to her preferred browser, and completed her purchase with ease. User's <a href="https://www.inappredirect.com/blogs/how-to-open-links-in-default-mobile-browser-instead-of-in-app-browser" target="_blank" rel="noopener noreferrer">default mobile browsers</a> are the way forward for a better ROAS, Conversions and User Experience.<h2>Conclusion: Taking Control of the User Experience</h2>InApp browsers can silently derail even the best social media ad campaigns. They create friction, limit functionality, and ultimately reduce conversions. By taking control of the user experience and ensuring users are redirected to native browsers, brands can protect their campaigns from the hidden pitfalls of InApp browsers.So, the next time you wonder why your social media ad performance isn’t living up to expectations, take a closer look at how your users are browsing—and consider whether InApp browsers might be the silent culprit behind your falling conversions.<a href="https://www.inappredirect.com/blogs/boost-social-ads-roas-with-native-browser-redirects" target="_blank" rel="noopener noreferrer">Increase your social media ads conversions with InApp Redirect</a>, which helps you redirect users from InApp Browsers to Native Browsers.<a href="https://www.inappredirect.com/blogs/what-is-the-difference-between-in-app-browser-and-default-browser" target="_blank" rel="noopener noreferrer">You can learn more about the difference between InApp Browsers and Native Browsers here</a>.By redirecting users to their <a href="https://www.inappredirect.com/blogs/opening-ur-ls-in-external-browsers-a-quick-guide" target="_blank" rel="noopener noreferrer">native external browsers</a>, brands can offer a faster, more reliable browsing environment, reducing friction and boosting conversions. It's crucial to ensure that your website performs well across external browsers to maximize engagement and success.<h3>&nbsp;</h3>

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InApp browsers can negatively impact your social media ads because they open your website within the app’s built-in browser, lacking key features available in native browsers like Chrome or Safari. This limitation can lead to a poor user experience and potential conversion loss.

InApp Browsers - A Secret Social Media Ads Conversion Killer?

<h1>Understanding Speculation Rules API in Modern Browsers</h1>The web is continuously evolving to offer faster and more efficient browsing experiences. One of the latest advancements contributing to this evolution is the Speculation Rules API. This API empowers developers to optimise their websites by predicting and preloading resources that users are likely to need. This article delves into the intricacies of the Speculation Rules API, exploring its purpose, functionality, and practical implementation.<h2>What is the Speculation Rules API?</h2>The Speculation Rules API is a set of browser APIs designed to improve <a href="https://auditzy.com/features/website-speed-audit-tool" target="_blank" rel="noopener noreferrer">web performance</a> by allowing developers to specify rules for preloading and prefetching resources. By utilising this API, browsers can make educated guesses about which resources a user will need next and load them in advance. This proactive loading can significantly reduce latency, providing a smoother and faster user experience.<h2>How Does the Speculation Rules API Work?</h2>The Speculation Rules API operates by enabling developers to define rules for resource preloading based on user behavior patterns. These rules guide the browser in deciding which resources to fetch ahead of time, even before the user explicitly requests them. The key components of this API include:<ol><li>SpeculationRules Interface: This is the primary interface for defining and managing speculation rules. It allows developers to create rules that specify which resources should be preloaded or prefetched based on certain conditions.</li><li>Link Types: The API supports various link types such as "prefetch" and "preload". Prefetching involves loading resources that might be needed soon, while preloading focuses on resources that are critical for the current page.</li><li>Conditions: Developers can set conditions under which resources should be preloaded. These conditions can be based on user interactions, navigation patterns, or specific elements on the page.</li></ol><h2>Practical Implementation</h2>To implement the Speculation Rules API, developers can follow these steps:<ul><li>Define Speculation Rules: Use the SpeculationRules interface to create rules that specify which resources to preload or prefetch.</li></ul><pre><code class="language-javascript">const speculationRules = new SpeculationRules();
speculationRules.addRule({
 type: 'prefetch',
 url: '/path/to/resource',
 condition: 'always'
});
</code></pre><ul><li>Attach Rules to the Document: Attach the defined rules to the document to instruct the browser on how to handle preloading.</li></ul><pre><code class="language-javascript">document.speculationRules = speculationRules;</code></pre><ul><li>Monitor and Adjust: Continuously monitor the performance of preloaded resources and adjust the rules as needed to optimize efficiency.</li></ul>This how a typical speculation looks like&nbsp;<pre><code class="language-javascript">&lt;script type="speculationrules"&gt;
 {
 "prerender": [
 {
 "where": {
 "and": [
 { "href_matches": "/*" },
 { "not": { "href_matches": "/logout" } },
 { "not": { "href_matches": "/*\\?*(^|&amp;)add-to-cart=*" } },
 { "not": { "selector_matches": ".no-prerender" } },
 { "not": { "selector_matches": "[rel~=nofollow]" } }
 ]
 }
 }
 ],
 "prefetch": [
 {
 "urls": ["next.html", "next2.html"],
 "requires": ["anonymous-client-ip-when-cross-origin"],
 "referrer_policy": "no-referrer"
 }
 ]
 }
&lt;/script&gt;</code></pre><h2>Example Use Case</h2>Consider a website with a multi-step form. By using the Speculation Rules API, developers can preload resources for subsequent steps based on user interactions with the current step. This approach ensures that each step loads instantly, providing a smooth and uninterrupted experience.<pre><code class="language-javascript">const formSpeculationRules = new SpeculationRules();

formSpeculationRules.addRule({
 type: 'preload',
 url: '/form-step-2.js',
 condition: 'document.querySelector("#step1").value !== ""'
});

document.speculationRules = formSpeculationRules;</code></pre>In this example, the script for step 2 of the form is preloaded as soon as the user completes step 1, reducing wait times and enhancing the overall user experience.<h2>Benefits of Using the Speculation Rules API</h2>Implementing the Speculation Rules API in web applications offers several advantages:<ul><li>Proactive Resource Loading: By preloading resources that are likely to be needed, the Speculation Rules API reduces the wait time for users, leading to faster page loads.</li><li>Improved User Experience: Faster load times and smoother transitions between pages enhance the overall user experience, keeping visitors engaged and satisfied.</li><li>Efficient Resource Management: The API helps in managing resources more efficiently by prioritizing critical assets, ensuring they are available when needed without unnecessary delays.</li><li>Optimized Bandwidth Usage: By loading only the necessary resources ahead of time, the API can optimize bandwidth usage, particularly beneficial for users on slower or limited networks.</li><li>Seamless Navigation: With critical resources preloaded, navigation through web applications becomes seamless, reducing the chances of users abandoning the site due to slow load times.</li><li>Higher Conversion Rates: Improved performance and user experience can lead to higher conversion rates, as users are more likely to complete desired actions on a fast, responsive website.</li><li>Flexible Conditions: Developers can set specific conditions for preloading resources, allowing for a highly customizable and context-aware resource management strategy.</li><li>Predictive Loading: By analysing user behaviour patterns, the API can make informed decisions on which resources to preload, tailoring the experience to individual users. &nbsp;</li></ul><h2>Drawbacks of Speculation Rules</h2>While Speculation Rules offer many advantages, there are also some potential drawbacks to consider.Here are some potential drawbacks of Speculation Rules:<ul><li>Learning Curve: Implementing the Speculation Rules API requires a good understanding of the API and the specific needs of the web application, which can be a steep learning curve for some developers.</li><li>Maintenance: Continuously monitoring and adjusting preloading rules to match changing user behaviour and content can be time-consuming and requires ongoing attention.</li><li>Increased Initial Load: While preloading can reduce latency for future actions, it can increase the initial load time and resource usage, especially if not managed properly.</li><li>Potential Waste: If preloaded resources are not used by the user, it can lead to wasted bandwidth and processing power, particularly on resource-constrained devices.</li><li>Limited Support: As a relatively new technology, the Speculation Rules API may not be supported by all browsers or browser versions, limiting its effectiveness across different user bases.</li><li>Inconsistent Behavior: Variations in how different browsers implement the API can lead to inconsistent behaviour and performance across platforms.</li><li>Preloading Sensitive Data: If not handled carefully, preloading can inadvertently expose sensitive data by loading resources that may contain private information before the user explicitly requests them.</li><li>User Tracking: The predictive nature of the API could raise privacy concerns, as it involves tracking user behaviour to make informed preloading decisions.</li></ul><h3>Conclusion</h3>The Speculation Rules API offers significant benefits in terms of performance optimisation and user experience enhancement. However, it also comes with challenges that developers need to consider carefully. By understanding both the advantages and potential drawbacks, developers can implement the Speculation Rules API effectively to create fast, responsive, and user-friendly web applications. You can read more from MDN here, <a href="https://developer.mozilla.org/en-US/docs/Web/API/Speculation_Rules_API" target="_blank" rel="noopener noreferrer">https://developer.mozilla.org/en-US/docs/Web/API/Speculation_Rules_API</a>&nbsp;<blockquote>Auditzy is a real-time website speed monitoring automation tool, experience real-time website speed and performance tracking with Auditzy's Real User Monitoring. Get started today to enhance your site's performance and deliver an exceptional user experience to your website visitors.</blockquote><a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">Start with Auditzy today and monitor your website speed and performance in real-time!</a>

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Learn how the Speculation Rules API can boost your website's performance by preloading critical resources. This guide covers its features, benefits, and implementation strategies to deliver a faster, more efficient browsing experience.

Understanding Speculation Rules API in Modern Browsers

<h2>Overview</h2>In the digital age, fostering a web performance culture is beneficial and essential for businesses. A high-performing website can significantly improve user experience, engagement, and business outcomes. This article provides a comprehensive guide on how to build a high-performance website culture in your organization.<h2>The Importance of a Web Performance Culture</h2>Web performance culture refers to an organizational mindset prioritizing website speed, visual stability and efficiency. It involves creating a feedback loop that encourages people to care about performance, shows them how to contribute, and provides positive reinforcement when results are achieved.A strong web performance culture can improve bounce rates, increase conversions, and enhance user satisfaction. It can also positively impact revenue, time spent on the site, page views, search traffic, and user retention.<h2>The Need for a Web Performance Culture</h2>In today's fast-paced digital world, users expect websites to load quickly and efficiently. A delay of even a few seconds can lead to user frustration, decreased engagement, and lost business opportunities. Therefore, fostering a web performance culture is not just a nice-to-have but a business imperative.Moreover, web performance is critical in search engine optimization (SEO). Search engines like Google consider website speed a ranking factor signal, meaning faster websites are more likely to rank higher in search results. Thus, a strong web performance culture can enhance your website's visibility and attract organic traffic.<h2>Creating a Dedicated Web Performance Team</h2>A dedicated web performance team is crucial in establishing and maintaining a performance culture. This team should ideally have the support of someone higher up in the organization, such as a manager with budgetary responsibility.&nbsp;The team should consist of like-minded individuals passionate about web performance. It could include front-end developers, back-end developers, data analysts, marketers, SEO professionals and managers. Each development team could also have a performance ambassador who is also a performance team member.<figure class="image image-style-align-center"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1688974895/Setup_website_perfromance_team_1c0bfa195d.png" alt="Website Performance Culture Team Architetcure"><figcaption>Auditzy</figcaption></figure><h2>The Role of a Web Performance Team</h2>The primary role of a web performance team is to identify and prioritize opportunities for performance improvement. They analyze the website's current performance, identify bottlenecks, and devise strategies to address them. They also monitor the website's performance over time and ensure that performance standards are consistently met.Moreover, the web performance team also plays a crucial role in promoting a performance culture within the organization. They educate other team members about the importance of web performance, provide them with the tools and knowledge to contribute to performance improvement and incentivize them to prioritize performance in their work.<h2>Setting Up a Performance Plan</h2>A performance plan outlines the team's goals and strategies. It should define performance metrics, monitoring infrastructure, and accountability for performance issues. The program should also detail the tools and how to educate and incentivize people in the organization.The performance plan should be aligned with the organization's overall business goals. For instance, if the business aims to increase online sales, the performance plan could include strategies to improve the load time and user experience of the product pages and checkout process.<figure class="image image-style-align-center"><img src="https://res.cloudinary.com/dq8selzre/image/upload/v1688974935/Website_Optimisation_Strategy_c61c3ac6ba.png" alt="Website Performance Optimisation Strategy"><figcaption>Auditzy</figcaption></figure><h2>Mapping Performance Metrics to Business Outcomes</h2>Understanding the correlation between web performance and business outcomes is crucial. For instance, the time it takes for a product page to become interactive can be compared to the number of product purchases. This mapping helps estimate the impact of any optimizations and provides compelling arguments to promote performance within the organization.Different stakeholders within the organization may care about other metrics. For instance,&nbsp;an executive might be interested in the impact of performance on conversions and revenue, while a marketer might care about the effect on user engagement and traffic. Therefore, it's essential to&nbsp;communicate the value of web performance in terms that resonate with each stakeholder.<h2>Accountability, Education, and Empowerment</h2>Everyone who interacts with your website, from developers to content managers, should be accountable for the website's performance. Performance budgets can be a reliable way to monitor a page and ensure performance standards are met.Performance budgets set a limit on specific performance metrics, such as the load time or the size of resources, and alert the team when these limits are exceeded. They help keep performance in check and prevent performance regressions.Education is also a crucial part of fostering a performance culture. All team members should understand the importance of web performance and how their work impacts it. They should have the knowledge and tools to identify and address performance issues in their work.Empowerment is about giving team members the ownership and autonomy to make decisions that improve performance. When team members feel empowered, they are more likely to take the initiative and contribute to performance improvement.<h2>Celebrating Success</h2>Celebrating wins is an essential part of building a performance team. Every time you improve performance, it positively impacts user engagement or revenue; it should be observed and shared within the organization.Celebrations not only recognize the hard work of the team but also reinforce the importance of web performance. They motivate the team to continue their performance efforts and inspire others to contribute.<h2>How to Monitor Website Performance?</h2><a href="https://auditzy.com" target="_blank" rel="noopener noreferrer">Auditzy</a> is a valuable tool for <a href="https://auditzy.com/features/website-performance-monitoring" target="_blank" rel="noopener noreferrer">website performance monitoring</a> &nbsp;teams. It <a href="https://auditzy.com/features/website-performance-scheduling-tool" target="_blank" rel="noopener noreferrer">automates the performance monitoring process</a>, freeing the team's time to focus on optimization efforts. With Auditzy, the <a href="https://auditzy.com/features/teams" target="_blank" rel="noopener noreferrer">team</a> &nbsp;can easily monitor the website's performance across a wide range of Visitor First Personas (VFP), identify performance issues, and track the impact of their optimization efforts.Auditzy's comprehensive performance monitoring can also help the team communicate the importance of web performance to other organizational stakeholders. By <a href="https://auditzy.com/features/white-label-report" target="_blank" rel="noopener noreferrer">showing how performance impacts the user experience for different personas</a>, they can make a compelling case for the value of web performance.Auditzy allows you to monitor your website's performance across more than 5000+ website <a href="https://auditzy.com/blog/why-does-website-performance-score-keep-on-changing" target="_blank" rel="noopener noreferrer">Visitor First Personas (VFP)</a>, providing a comprehensive view of your website's performance across different user scenarios. This can help you identify performance bottlenecks and optimize your website for all your users, not just a few.<h2>Conclusion</h2>Building a dedicated web performance team and fostering a performance culture can significantly improve your website's performance and positively impact your business outcomes. It requires commitment, education, and continuous optimization, but the benefits are worth the effort. By prioritising web performance, businesses can provide a better user experience, improve their SEO, and drive business growth.<a href="https://app.auditzy.com" target="_blank" rel="noopener noreferrer">Get started with Auditzy today to monitor your website speed and performance in real-time!</a>

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Discover how to foster a web performance culture in your organization. Learn the importance of a dedicated performance team, the role of performance metrics, and the impact of web performance on business outcomes.

Insights

Understanding the Two Types of Website Optimisation: Technical and Content

Technical Optimization

Content Optimization

Conclusion