Relative Mobile Conversion Rate (Rel mCvR) calculates the relative difference in Mobile and Desktop conversion rates for web-first businesses.
Study shows that for digital commerce businesses, around 70% of the total traffic comes from Mobile devices. With this number, it's crucial to understand the Mobile Site conversion rate compared to the desktop site of the same business.
The higher the conversion rate for mobile sites, the higher the revenue. As more and more of your customers use mobile devices, you must ensure your mobile conversion rate keeps up and maintains your revenue.
You can monitor your mobile website performance by reviewing your Relative Mobile Conversion Rate (Rel mCvR), calculated by dividing the mobile conversion rate by the desktop conversion rate.
There are many prospects for tracking speed metrics, but linking them to business metrics can be tricky. The same campaigns and seasonalities reach both mobile and desktop. Hence, the Relative move metric ribbons away from the influence of these external parameters and only show whether the mobile site is improving.
Two main parameters influence mobile and desktop conversion rates.
These can cause your mobile or desktop conversion rate to go up or down.
The benefit of using Rel mCvR to evaluate your mobile performance is that traffic influencers tend not to impact the metric. Why? Because the same campaigns and seasonalities will reach mobile and desktop versions of your website, a good marketing campaign will increase the mobile and desktop conversion rate but leave Rel mCvR stable. Evaluating the metric over time will show us if we have improved our mobile website.
Improving your mobile site speed and performance can increase your conversion rate by 50%. With Auditzy, you can check for website performance across 40+ Devices, 10+ Networks and 12+ Locations.
Different Viewport can impact performance and UX differently, and it gets more complicated when combined with various networks like 4G, Fast 3G, 5G, Wi-fi etc.
Auditzy is now backed by Microsoft for Startup Program and also got added as a web perf tool in Google Lighthouse official Github Repo
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